Our story
There’s a family name behind your coffee: Carati.
Cup after cup, from father to son.
Proud to do one thing, and to do it well.
Alberto Carati owner
Alessandro Carati sales director
Three generations in coffee
- The Carati family
- The roastery
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1950s:
Guido Carati sells coffee and tries his hand at roasting it in his cellar.
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Late 1950s:
In Novara, Guido starts importing green coffee.
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1974:
The roastery that is ours today opens in Milan.
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1981:
Alberto, Guido’s son, sets up Norcaf to import green coffee.
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Late 1980s:
Alberto becomes a partner in the roastery.
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1999:
The roastery moves to its home in Via Privata Tanaro 7/A.
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2012:
The family takes over Caffè Conservatorio, in Via Donizetti.
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2014:
The family takes over Caffè Giardino too, in Via Santa Sofia.
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2025:
Alessandro, Alberto’s son, joins the business.